Updated: 09/15/2021


This Privacy Policy serves to describe how and what type of information Little by Little Labs, LLC., (“Company”, “Us”, “Our”, “We”) collects from you (“User”) on our mobile app, EasyWellness (the “Service(s)”, “Product”, “App”) and website EasyWellness.app (“Website”). Little by Little Labs, LLC., is the creator of the EasyWellness App. This document informs you of our practices which include: collection, use, protection and disclosure of Personal Information provided by the user when using our Service and of the choices you have associated with that information.


At Little by Little Labs, LLC., we respect your privacy. We reserve the right to make changes to this policy from time to time. Please review our Privacy Policy regularly as continued usage of our Service establishes acceptance of updated policies. You will be notified of any updates by the change in date at the top of the policy.

Please read our Privacy Policy carefully. By using any of our Services, including our websites, mobile apps, or any other future services, you are agreeing and consenting to the practices described in this Privacy Policy. The Personal Information collected is used for providing and improving the Service. If you do not agree to our policies, you choose not to use our website, app or any other Services.

The terms used in this Privacy Policy have the same meanings as in our Terms of Service, which is accessible at easywellness.app/terms, unless otherwise defined in this Privacy Policy.


Personal Information/Data described in this Privacy Policy may be collected through:

Types of data/information we collect:

How we use your data/information:

Little by Little Labs, LLC., will take all reasonable steps to ensure that your information is secure and in accordance with this Privacy Policy. 


Little by Little Labs, LLC., strives to use commercially acceptable means of protecting your Personal Information. Please remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.


Little by Little Labs, LLC. uses Facebook and Google to manage advertising of our Services across various websites and platforms and across your other devices based on your past visits to our App and Website. Third party partners may use cookies and other technologies to gather data about your usage and activities within our App and Website for retargeting ads or other such advertising. We cannot respond to do-not-track signals. You can learn more about this at: www.aboutads.info/choices. If you would like to opt out of receiving ads, you will have to change your ad preferences in your Google account. Little by Little Labs, LLC. uses Facebook and Google to manage the marketing of our Services across various websites and platforms. If you visit our Website or App, a Facebook Pixel that allows us to advertise to you on Facebook will be attached to your browser. You can opt out of tracking by contacting us at info@littlebylittlelabs.com. We do not sell your personal information to third parties.


In order to offer the best Service possible, we use analytics to understand user behavior. We use third-party Service Providers, such as Google Firebase, to analyze the use and functionality of the App.

Firebase Analytics (Google)

Firebase Analytics can collect a user's mobile ad ID, IDfV ID (iOS) or Android ID, instance ID, and Analytics app instance ID for analytics purposes

Firebase Crashlytics (Google)

Crashlytics is a monitoring service provided by Google. Personal Data collected: geographic position, unique device identifiers for advertising, various types of Data as specified in the Firebase privacy policy. We do not use “cookies”.

Please review the Firebase Privacy Policy page here: Firebase Privacy Policy


RevenueCat helps to manage in-app purchase functionality such as trial versions and paid subscriptions. When you make an in-app purchase, RevenueCat receives a receipt with information about that purchase. RevenueCat does not receive or process payment information such as a credit card number.

Please review the RevenueCat Privacy Policy page here: RevenueCat Privacy Policy


MixPanel tracks user behavior within the App. More information about how that information is restricted is available at the following links: MixPanel Terms of Service and MixPanel Privacy Policy. You have the ability to opt-out of MixPanel’s automatic retention of data collected at the following link: MixPanel Opt-Out. Should you choose to opt out, Mixpanel places a persistent opt-out cookie on your device. You will need to opt-out again if you get a new computer, install a new browser or erase/change your browser’s cookie file.


Legal Requirements

Little By Little Labs, LLC., may disclose your personal information if it is necessary to:


You may ask for your information and account to be deleted at any time by emailing a request to:info@littlebylittlelabs.com. You may unsubscribe from our mailing list by clicking the Unsubscribe button at the bottom of our emails. 


We will never sell or license your personal information to any third party. However, our app and website engage with third party service providers to perform services such as maintenance, market research, payment processing, community management, customer service, and other such activities to ensure the best possible app experience. The information provided to these third party service providers will only be given access to the personal information required to perform their services on our behalf. We bear no responsibility for the actions of third party providers. 


All purchases made through Little By Little Labs, LLC., services will be processed through third-party applications (App Store, Shopify). These third party applications will process and transmit your credit card and billing information directly. Your information will be encrypted and not stored by Little By Little Labs, LLC. We are not responsible for how your information is collected by third party payment processors. You can find more information on how individual payment processors handle your personal information in their own Privacy Policies. 


In order to build our community, Little by Little Labs, LLC., will participate in public services such as message boards, Facebook Groups and will post to various social media networks. When engaging with any public services or social media, use discretion. Any personal information that you disclose on these platforms can be collected and used by others. This information is not protected. While we want to maintain a respectful and supportive community, Little by Little Labs, LLC., is not responsible for any words or actions taken by users or the public on third-party public platforms.  


Under the California Consumer Protection Act (CCPA), California residents are provided with specific rights in regards to their personal information. Below you can review our practices in connection to your CCPA rights or visithttps://oag.ca.gov/privacy/ccpa.

Types of Information We Collect

How We May Use Information We Collect

Right to Delete or Correct Personal Information

You have the right to request deletion or correction of the personal information you provide to us. You may delete your email address from our email marketing service by selecting “Unsubscribe” at the bottom of our newsletters. You may also make these requests by sending an email to:info@easywellness.app..

Data Portability

You have the right to request that Little by Little Labs, LLC., provide you with information regarding our data collection and use of your personal information from the last 12 months. You may only request this information twice within 12 months. You may request this information by sending an email to: info@easywellness.app..

Non Discrimination

Little by Little Labs, LLC., will not discriminate against any user for exercising their CCPA rights.


Our Services may contain links to other sites. If you click on a third-party link, you will be directed to that site. These external sites are not operated by us. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.


Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

Any questions may be directed to: info@easywellness.app..